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3D Product Configurators
Efficient Product Visualization with Rubens Configurators
Wanzl stands for dynamism and progress. With Roomle, four Rubens configurators (Galaxy Gate, Mundus, KT3, S9) have been developed that perfectly visualize Wanzl products and are easy to maintain. This solution minimizes order errors and makes the direct sales process more efficient and customer-oriented, highlighting Wanzl's commitment to quality and innovation.
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Mission
Wanzl, a leading manufacturer of innovative products and solutions for the retail and industrial sectors, has set the goal of optimizing its product visualization, sales, and maintenance processes. To meet the high standards for product presentation and sales efficiency, Roomle was commissioned to develop several product configurators that support Wanzl's requirements for quality and flexibility.
Wanzl Fact Sheet
Industry: Retail, Material Handling, Airport, Access, Hotel
Sales: B2B
Project Start: Fall 2021
Goal: Maintenance-friendly configurators for high-quality product presentation
Online order configurator for B2B customers that generates qualified enquiries for the Wanzl sales team
Efficient guided sales solutions for sales teams to support products with many variants and intensive consultation
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Background
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It was crucial for the Wanzl marketing team to present their complex, multi-variant products not only in a visually appealing way, but also efficiently and specifically online for business customers. The focus was on generating high-quality sales enquiries and optimising the sales process.
Wanzl placed particular emphasis on a guided sales solution that supports sales teams with a rule-based advice tool in order to reduce incorrect orders and make the sales process more efficient and customer-orientated. In addition, a scalable solution was required that would enable excellent product visualisation, simplify maintenance and seamlessly integrate future product developments.
Challenge
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Wanzl faced the challenge of seamlessly integrating its strong focus on customisation in the B2B sector into the sales process. The visualisation and configuration of their rule-based, multi-variant products had to meet the high expectations of both customers and the sales teams in direct sales. At the same time, internal processes had to be designed efficiently. The aim was to convince customers of the product range online and to ensure that both customers and sales staff can initiate and receive correct enquiries and orders via the online channels.
Solution and Result
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Wanzl has begun implementing its first product configurators and offers a user-friendly online "Guided Sales Solution." This allows B2B customers to access high-quality product visualization while ensuring that only correct, rule-based product combinations are possible. The 3D configurators actively generate qualified product inquiries and serve as an efficient consulting and visualization tool for sales teams, helping scale the sale of complex, customizable products while reducing errors.
The next step for the customer is to expand to additional product ranges and categories, as well as integrate product orders into their SAP system. See for yourself: Galaxy Gate, Housekeeping Cart "Mundus", Commissioning Cart "KT3", Roll Container "S9".
Discover the Wanzl Configurator Solution
In this video, we demonstrate how Wanzl has integrated the Rubens configurator into its website and how easy and intuitive it is to customize, visualize in the space, and request and order products.
Efficient Solutions for Individual Customer Needs
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With our interactive sales configurators, we provide tailored product presentations that simplify the sales process and enhance the quality of inquiries. They serve as the ideal consulting tool for sales teams and customers to efficiently configure individual and complex needs. This not only boosts our revenue but also fosters long-term customer relationships.
Live Fitting Experience: Augmented Reality Visualisation
Every product at the touch of a button, live at the customer's premises or during a consultation.
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Highlights
Shopping Experience at the Point-of-Sale
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Flexible 3D Configuration on All Devices
High-quality visualizations and live display quality enable customers to view products with exceptional detail and realism. From stunning textures to vibrant colors, products are presented as if they are right in front of the customer.
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Save and Send Configurations via Email
With Rubens, you can save your configurations and send them via email to family and friends. This allows all recipients to view the designs and easily make further edits.
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Real-Time Configuration and Fast Loading Times with Live Price Calculation
All configurations can be made instantly and in real-time with a complete bill of materials and comprehensive price calculation. Thanks to fast loading times, you’ll enjoy a smooth and intuitive shopping experience. The result: significantly shorter quoting phases, error-free orders, and reduced back-office workload.
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Future Perspective: Integration of the Room Designer
Wanzl plans to utilize the configurator for the planning of minimarkets in order to offer customers more customized store solutions and enhance efficiency in the value chain. Additionally, Wanzl aims to integrate the Rubens Room Designer to make the design of its retail concepts even more flexible.
The Rubens solution at a Glance
High-quality visualisation and real-time display quality
Simple configuration of products
Rule-based, modular configuration for products of all complexities
Try-before-you-buy experience (AR) supports the purchase decision
Interactive B2B sales configurators with bill of materials boost revenue.
Save and Share Configurations via Email
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Has this use case caught your interest and would you like to find out more about our solutions?
Then we look forward to hearing from you!
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