Rubens Knowledge Base
How to start the Product Configurator with a dedicated pre-configuration?
The Rubens configurator enables you to start the embedded configurator with any dedicated configuration variant. This means you can start from any product landing page with a dedicated pre-configuration into the configuration journey which will result in a conversion boost.
Create diversity in your customizable product offering
![Start the same configuration as visualized](http://a.storyblok.com/f/56431/2358x1386/ea146196c1/start-with-a-single-pre-configuration.png/m/1200x0/filters:quality(90))
![Offer product variants and jump into dedicated product options](http://a.storyblok.com/f/56431/1416x1132/f6bfab8590/offer-various-pre-configurations-as-a-start.png/m/1200x0/filters:quality(90))