ROOMLE BLOG

Roomle – the Business Case in VR/ AR Technology

Virtual Reality (VR) is already omnipresent. It really shines where operating in a real-world environment would be dangerous, unwieldy or expensive – like e.g. in aircraft cockpit simulations or complicated surgery. VR also offers exciting new prospects for marketing: Think walking through a hotel before booking your room, driving a car before buying or renting… – The technology platform for immersion into the new virtual reality sits in every smartphone user´s pocket, ready for use around the clock. But up to now, content has been sparse and mostly available in shop environments or during marketing drives. Making VR available everywhere and giving consumers the tools to interactively shape environments and products is the new, exciting promise of Roomle.

Furniture Designer Fantoni Takes a Seat on the Roomle Platform

Italian design label Fantoni and digital platform Roomle may well be the blueprint for the future of the furniture industry: They streamlined sales processes in furniture production. Integrating the Fantoni furniture catalogues into the Roomle app has opened the door to online customization, configuration and purchase of personalized industrial products.

Roomle Launches Multi-Channel 3-D Product Configurator

Adding a personal design touch to a piece of furniture and previewing the effect in your own home environment is now totally easy: Roomle delves into personalization, customization and configuration of industrial products, introducing a novel 3-D configurator based on the enormously popular Roomle Planner for iPad, iPhone and web. It works real-time and in 3-D on every channel. From now on, the new technology is available for all online shops.

Most relevant

Roomle @K5 Conference in Berlin

Roomle offers a high-quality 3D & AR commerce solution for brands, manufacturers, and online retailers. The Rubens Configurator enables the display of all variants of a product in 3D and turns diverse product options into easily configurable products. At the K5 event in Berlin, Roomle showcases the numerous possibilities of digital products to increase e-commerce revenue.

Roomle at the e-Commerce Day 2024 in Cologne

Roomle is revolutionising e-commerce with innovative 3D and AR solutions that help brands, manufacturers and retailers to better present their products online, increase customer interaction and maximise sales. Visit us on 26 April 2024 at the e-Commerce Day Cologne at our stand 23 and experience for yourself how Roomle is taking e-commerce to the next level.

Webinar Invitation - Spice up your POS with 3D/AR products

3D and AR products ignite the imagination of your customers. As an international pioneer and market leader in the field of 3D configurations, Roomle effortlessly creates virtual presentations of your products in any (real) environment.

In the 3D Viewer webinar, you'll gain insights into how you can enhance the shopping experience with 3D/AR products. From the free usage of the Rubens 3D Viewer to implementing your products across all channels - discover benefits, best practices, and future trends. Feel free to ask your questions during the subsequent Q&A session."

The Future of Virtual Showrooms: Integrating 3D Technology

In today's rapidly evolving digital landscape, the concept of traditional brick-and-mortar showrooms is undergoing a significant transformation. With the advent of advanced 3D technology, virtual showrooms are emerging as the future of customer engagement for B2B businesses. In this comprehensive guide, we'll explore the fascinating world of virtual showrooms, delve into the intricacies of 3D technology, and examine the myriad ways in which businesses can leverage these innovations to create immersive customer experiences, streamline product presentations, and drive sales.

The Evolution of E-Commerce over the last Decade

Over the past decade, the landscape of consumer behavior has undergone a seismic shift, marked by a transition from traditional brick-and-mortar shopping to a more digitally-oriented e-commerce model. This transformation has been driven by various factors, including technological advancements, changes in demographics and lifestyles, and recent global events such as the COVID-19 pandemic. Understanding the nuances of this shift is crucial for businesses looking to adapt and thrive in the dynamic world of retail.

7 eCommerce Challenges and how to solve them

Selling online has never been so difficult. With COVID-19 forcing the hands of practically every business to shift their attention to eCommerce, we now have to deal with the aftermath. Saturated markets across the board but without the same purchasing power of the people. Inflation has hit too hard to maintain the oversupply of certain industries, so companies need to overcome the newly arisen challenges that have been created by the global economy.

Minimizing Returns & Maximizing Satisfaction

In the ever-evolving world of online retail, success hinges on the delicate balance of customer satisfaction and returns management. In this digital age, where consumers can't physically touch or try products before making a purchase, uncertainty often looms large. But fear not, as cutting-edge technologies are poised to change the game. Welcome to a journey through the world of AR visualization and 3D configuration, where we explore how these innovations can revolutionize online retail, ensuring happier customers and fewer returns.

Webinar Review: "Interior AI - Status Quo & Opportunities”.

The world of artificial intelligence (AI) has made amazing strides in recent years and its impact on various industries is hard to miss. A recent Roomle webinar, "Interior AI - Status Quo & Opportunities," took an in-depth look at the revolution AI is bringing to interior design and product configuration, and how companies across a wide range of industries can benefit from this technological shift.

Augmented Reality: Shaping the Future of eCommerce

Augmented Reality (AR) is reshaping eCommerce by enabling consumers to visualize products in their environment. Despite low adoption, consumers favor AR and businesses witness a 45% sales increase with its use. Roomle's 3D & AR Product Viewer makes AR accessible, enhancing the shopping experience and reducing returns. AR is the present and future of eCommerce, revolutionizing online shopping.

Digital Storytelling

Faster deals with digital products.
Storytelling is not a new tool in marketing. On the contrary, spinning stories for the purpose of selling is possibly as old as commerce itself. By definition, storytelling means conveying information, messages, data and knowledge in a more tangible way through storytelling. Good storytelling achieves a direct emotional response and has a high persuasive impact.

Webinar Invitation: Interior AI - Status Quo & Opportunities

Discover AI in interior design: In our webinar 'Interior AI - Status Quo & Opportunities,' CEO Albert Ortig and AI specialist Martin Obermayr from Netural will introduce innovative applications. We will showcase Roomle's AI integration and provide vivid examples. Dive into the future of interior design with us.

Webinar Invitation - 3D Commerce: Turning Heads and Boosting Sales

In today's competitive market, standing out from the crowd is essential for businesses looking to thrive. With the increasing shift towards online shopping, there exists a visual gap between your products and your customers. How can you effectively showcase your offerings and create immersive shopping experiences that drive sales? Join us in our webinar where we delve into the remarkable capabilities of 3D configuration and how it can revolutionize your business.

Roomle @K5 Future Retail Conference in Berlin

Roomle sets a new standard for highly configurable products available across all channels. At the K5 in Berlin, the "Visual Configurator Platform" presents the diverse application possibilities of digital products to boost e-commerce sales.

Transform Your Shopping Experience with a Room Planner: A Guide to Success for Retailers

Are you feeling overwhelmed by the current state of the retail industry? You're not alone. With the rise of online shopping and changing consumer habits, it's harder than ever to keep brick-and-mortar stores profitable. In addition, disorganized spaces and frustrated customers can make running a retail business feel like an impossible task. But there is hope. By implementing a room planner in your store, you can transform the shopping experience of any customer and increase sales in a heartbeat. In this article, we'll explore the benefits of a room planner and provide a step-by-step guide for implementing the Roomle Room Designer in your business.

Be Visual, sell more - How Visual Commerce will boost your sales conversion rates to new heights

Is a simple product image already considered "Visual commerce"? No, the times where this was the case are a thing of the past. The market is only evolving further and in order to stand out, businesses need to get creative with their marketing & sales strategy. By displaying products as captivating 3D models or showing them in real-life Augmented Reality settings, Visual Commerce is one of the best ways to capture your customers attention and as a result increase their sales.

Roomle at the möbel austria 2023

Roomle has been adding value to furniture purchases since 2014 through visual 3D configurations for products of any level of complexity. On May 3, 2023, Katrin Kirchmayr, Digital Sales Manager at Roomle, will speak at möbel austria in Salzburg. She will explain from the manufacturer's and the end customer's point of view how Roomle supports digital sales with smart 3D solutions.

Why visualizing your products with an online 3D & AR Viewer should be on your agenda in 2023

3D Configurators are an increasingly popular technology that allow users to create and customize 3D models of products online. By giving customers the ability to personalize products in real-time, 3D Configurators offer a more engaging and interactive shopping experience. In this article, we will explore what 3D Configurators are, their benefits for businesses and end-consumers and their potential applications across industries.

From Virtual to Reality: How Augmented Reality is transforming the Furniture Industry

In recent years, technology has been transforming the way we live and work, and the furniture industry is no exception. Augmented Reality (AR) is quickly becoming a game-changer in this industry by allowing customers to visualize furniture in their homes before making a purchase. This technology enables shoppers to experience a virtual representation of the furniture and assess how it fits with their existing decor and space. In this article, we will explore how AR is transforming the furniture industry and the impact it is having on the shopping experience.

Access Anywhere, Anytime: The Advantages of Digital Showrooms

Digital showrooms are changing the way businesses approach sales and marketing. By leveraging the power of technology, companies can create immersive, interactive spaces that allow customers to browse products and make purchases from anywhere in the world. In this article, we'll explore six reasons why digital showrooms are becoming an increasingly important tool for businesses looking to drive sales.

The Ultimate Definition of 3D Configurators: Everything You Need to Know

Revolutionizing the Online Shopping Experience: eCommerce Trends in 2023

As eCommerce continues to grow in popularity, retailers are looking for ways to enhance the online shopping experience to keep up with changing consumer expectations. In 2023, three major trends (at least the ones we can tell you about) are set to revolutionize eCommerce: 3D Configuration, Augmented Reality (AR), and product customization. These trends offer retailers the opportunity to provide more engaging and personalized experiences to their customers, leading to higher conversion rates and increased customer loyalty.

Augmented Reality as a Marketing Tool: 5 and a half reasons why AR will change marketers' lives

Augmented reality (AR) is a technology that overlays digital information and visuals onto the real world, providing an interactive experience for users. As marketers continue to search for new ways to engage with their audience, augmented reality is quickly rising to one of the most popular tools for product marketing. Here are 5 and a half benefits of augmented reality for marketers.

Roomle IDM-Importer: from 2D to 3D

The Integrated Data Model (IDM) for planning-intensive furniture is the industry standard. For manufacturers and retailers who want to advance in digital sales and offer 3D/AR product visualizations to their customers via website or online store, it is crucial whether and how they can import IDM catalogs into their systems. With the Roomle IDM Importer, this is easily possible via "drag & drop".

Promising new Partnership for Integrated Furniture Solutions: Roomle joins HOMAG Group AG

Roomle is excited to announce it has joined HOMAG Group AG, the world's leading provider of integrated solutions for production in the woodworking industry and woodworking shops, a logical step that crowns seven years of consistent development.

Partnership of Kitchautomation & Roomle: Forging a new day in commercial kitchen design

Roomle, the leader in digital product visualization and configuration, and Kitchautomation, the leading U.S. commercial kitchen design automation provider, are beginning to revolutionize the way kitchens are designed, specified and procured. The collaboration makes it possible - for the first time - to put simple, intuitive design tools into the hands of operators and field sales reps on a mobile device.

Rubens Configurator now makes integration of IDM data effortless

The Integrated Data Model (IDM) for design-intensive furniture has become the industry standard. For manufacturers and retailers who want to catch up in digital sales and offer 3D/AR product visualizations to their customers, it is therefore crucial whether and how they can import IDM catalogs into applications and systems. Roomle Rubens now makes that easy.

Case Study: mudju

An e-commerce solution that optimally links digital sales and specialized retail (keyword: connected commerce) - that was the wish of the sofa manufacturer mudju. In close cooperation, Roomle and Kosmonaut developed an online store whose usability has since won awards.

5 Steps for Visual 3D & AR E-Commerce success

“A picture is worth a thousand words” is a common saying, which is still relevant today and couldn’t be more up to date within digital commerce right now. Visual elements have always played an important role within the customer journey - yet not many know how to use the full potential of this marketing device.

AR’s impact on e-Commerce in numbers

Augmented reality is supposed to be the new trend of e-commerce - everybody is talking about its applications right now. Is it really worth the hype - or much ado about nothing? What is really behind this new shopping experience and what are the actual benefits? Skipping the sweet talk, we will look at statistics and access the future of e-commerce on a factual basis.

ATLANTIS: Authoring tool for indoor augmented and diminished reality experiences.

The ATLANTIS project aims to develop an authoring tool that can be used by interior designers and sales professionals as well as private users. This is made possible by the use of Artificial Intelligence technologies for the automatic determination of the room layout and the recognition and segmentation of objects in the room. With ATLANTIS, users can also visually remove real objects in the scene with the help of the Diminished Reality (DR) technology, for example to replace them by computer generated objects.

Roomle launches self-service for digital 3D/AR products

Boost your online sales within minutes
From now on, anyone - even without coding knowledge - can digitise their products in 3D & AR and integrate them into all desired channels at the touch of a button. This increases the quality and efficiency of your online shop and raises the probability of your products being purchased. Roomle, known for modular and structural 3D configurations that can be produced directly on demand, starts with a self-service for digital products.

How does Augmented Reality impact e-Commerce sales?

Augmented Reality (AR) is the new big trend in e-Commerce. Rightfully so: while being hit by a pandemic, the widespread adoption and the continuous advancement of the internet in combination with the newest AR technology might be the savior of online retail. AR is predicted to generate more than 120 billion US-dollars in 2020, making it a new opportunity just waiting to be leveraged.

Mudju wins Shop Usability Award 2020

Roomle congratulates its partner Mudju on winning the most prestigious e-commerce award in Germany and is pleased to be part of the best online shop 2020 in the category "Furniture & Living".

The impact of customization & personalization in E-Commerce

How to find the right shelf that exactly fits the roof slope? Or the bench with the right measurements? Customer needs are individual - which offers an often overlooked niche market. It is naïve to think that one-size-fits-all is satisfying the majority of customers. The expectations of shoppers evolve rapidly. Provide your audience what they need: simple and accessible product customization - the possibility to shape your product to fit their exact needs and expectations.

Roomle Rubens Configurator

The first open full logic 3D product configurator
In the era of the Internet, the digital visualization of products is becoming increasingly important for market success. Product configurators are becoming more and more important for both - B2C and B2B. With the Roomle Rubens Configurator, Roomle is now setting a new standard worldwide: It is the first open 3D configurator capable of showing digital product models complete with all their logic and extensive interfaces. Choose from four levels offering progressively more functionality to match the type and complexity of the project, the level of digitisation required, and either self-service or with support. Whatever level of configuration you need, the right option is available, on a customer-specific basis.

Why is 3D Visualization The Future Of Commerce?

Being able to thoroughly inspect a product before buying - without leaving the house? 3D visualization makes it possible. This new e-commerce trend is the bridge between physical shops and online retailers - and goes even further than that. How does it work and in what ways will this novel technology shape the digital market place?

The new Roomle Configurator Interface

Intelligent, modular configuration - mobile and desktop
Roomle worked closely with its customers, gathering ideas and incorporating improvements into the new configurator. The result: a smart configurator interface with numerous options that makes configuration with all parameters and structural elements even easier and more structured, while adapting to the needs of the user. The highlight: the configurator works perfectly both on the go and on the desktop.

Customer information on Corona

Due to the current corona developments we would like to inform you about our measures and the associated effects at Roomle.

Digital shop-in-shop planning at POS

With Roomle, shops can be configured, visualized and augmented at the push of a button - web or mobile . In addition, clear order lists and live statistics facilitate sales. The shop-in-shop platform will be exhibiting at the Euroshop in Düsseldorf from 16 to 20 February.

Roomle at the imm cologne 2019

Roomle sets a new standard for highly configurable furniture available across all channels. At the imm cologne, in Boulevard / Stand 028, the digital furniture platform presents the diverse application possibilities of digital furniture on 40m².

VR Cardboard Integration

From now on, the virtual reality feature is integrated into the Roomle app 2.6. Easily switch from the walkthrough mode (1st person view) to the VR mode.

Hans Jörg Schelling steigt bei Roomle ein

Best of the Best: Roomle wins Red Dot Design Award

Roomle´s communication design convinces the high-caliber jury