ROOMLE BLOG

Be Visual, sell more - How Visual Commerce will boost your sales conversion rates to new heights

Is a simple product image already considered "Visual commerce"? No, the times where this was the case are a thing of the past. The market is only evolving further and in order to stand out, businesses need to get creative with their marketing & sales strategy. By displaying products as captivating 3D models or showing them in real-life Augmented Reality settings, Visual Commerce is one of the best ways to capture your customers attention and as a result increase their sales.

Why visualizing your products with an online 3D & AR Viewer should be on your agenda in 2023

3D Configurators are an increasingly popular technology that allow users to create and customize 3D models of products online. By giving customers the ability to personalize products in real-time, 3D Configurators offer a more engaging and interactive shopping experience. In this article, we will explore what 3D Configurators are, their benefits for businesses and end-consumers and their potential applications across industries.

Access Anywhere, Anytime: The Advantages of Digital Showrooms

Digital showrooms are changing the way businesses approach sales and marketing. By leveraging the power of technology, companies can create immersive, interactive spaces that allow customers to browse products and make purchases from anywhere in the world. In this article, we'll explore six reasons why digital showrooms are becoming an increasingly important tool for businesses looking to drive sales.

The Ultimate Definition of 3D Configurators: Everything You Need to Know

3D Configurators are an increasingly popular technology that allow users to create and customize 3D models of products online. By giving customers the ability to personalize products in real-time, 3D Configurators offer a more engaging and interactive shopping experience. In this article, we will explore what 3D Configurators are, their benefits for businesses and end-consumers and their potential applications across industries.

Revolutionizing the Online Shopping Experience: eCommerce Trends in 2023

As eCommerce continues to grow in popularity, retailers are looking for ways to enhance the online shopping experience to keep up with changing consumer expectations. In 2023, three major trends (at least the ones we can tell you about) are set to revolutionize eCommerce: 3D Configuration, Augmented Reality (AR), and product customization. These trends offer retailers the opportunity to provide more engaging and personalized experiences to their customers, leading to higher conversion rates and increased customer loyalty.

Roomle IDM-Importer: from 2D to 3D

The Integrated Data Model (IDM) for planning-intensive furniture is the industry standard. For manufacturers and retailers who want to advance in digital sales and offer 3D/AR product visualizations to their customers via website or online store, it is crucial whether and how they can import IDM catalogs into their systems. With the Roomle IDM Importer, this is easily possible via "drag & drop".

Christopher Huebner: From a food service designer to a tech entrepreneur

INTERVIEW: Christopher Huebner, the founder of Kitchautomation talks about his business and the reason his partnership with Roomle is a perfect fit for the food service industry.

What is Diminished Reality?

Reality is what you make of it? Well - this doesn’t always mean adding some stuff. Wouldn’t you sometimes like to “photoshop” things out of your life? Then we are talking about Diminished Reality already.

Unlike Augmented Reality, in which virtual objects are added to the user's environment, Diminished Reality removes components of reality from the viewer's perspective. Based on computer vision techniques, unwanted image elements are detected and replaced by other image elements, creating an overall plausible and consistent impression for the viewer.

ATLANTIS: Designing living spaces with Augmented and Diminished Reality

Together with an international team, Roomle is working on the ATLANTIS research project to develop an innovative authoring tool. It will permanently change the way we design our living spaces. We asked project coordinator Georg Thallinger, from JOANNEUM RESEARCH, to give us a little update.

Making e-commerce projects successful & future-proof: Kosmonaut becomes Roomle Partner

Selling complex, customizable products online is a challenge - even for the clients of e-commerce agency Kosmonaut. The Roomle Rubens Configurator solves this problem and takes visual product configuration to a whole new level. In the future, the two companies want to work more closely together to make e-commerce projects successful and scalable.